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Direct sales should be a publisher priority

October 10th, 2012 | Add a Comment

Direct sales should be a publisher priority (via Tools of Change for Publishing)

This post is part of the TOC podcast series. You can also subscribe to the free TOC podcast through iTunes. We’re focusing on retailing topics this month at TOC, and when it comes to digital sales, one of a publisher’s highest priorities should be building a strong direct channel. The shift from…

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